I’ll have free Wi-Fi with my Big Mac please! Are you giving customers a reason to keep coming back?

McDonald's are unlikely to be the only organisation that offers 'something for nothing' to all of its customers. However, McDonald's are in my opinion the only organisation to be able to offer 'something for nothing' to so many people in so many places. In the UK alone, there are now approximately 1,200 McDonald's restaurants - [...]

By |2015-04-13T14:05:17+01:00December 27th, 2012|Customer Journeys, CX Strategy|2 Comments

They don’t really mean it! Are industry regulators helping or hindering the customer experience?

              ABTA; Ofwat; Ofcom; HSO; Ofsted; FSA; DMA; Otelo; IPCC; PCA - it sounds like a competition to list the worlds most confusing acronyms! If you have not yet worked it out, these are in fact acronyms for some of the regulatory bodies who represent and protect the consumer from organisations who provide [...]

By |2015-04-13T14:05:32+01:00December 10th, 2012|Regulation|0 Comments

Who cares about ethics – Starbucks do now!! Never underestimate the power of consumer opinion

Unless you are living in a cave (or somewhere outside the UK), you will have noticed that a number of extremely well-known brands are getting a little bit of exposure at the moment. Google, Amazon and Starbucks are three multi national giants who have been 'highlighted' as not having paid 'enough' Corporation Tax in the UK. This [...]

By |2015-04-13T14:05:58+01:00December 4th, 2012|Customer retention and loyalty, CX Strategy|1 Comment
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