Are you really ready? The Customer Experience Readiness Scale

Have you ever wondered whether there is really any hope for your organisation? Have you ever turned up one day wondering if you are the only person in the building who really gets it? Are you the only person who understands that the organisation needs to do something different to genuinely put its customers first? [...]

By |2015-04-13T13:30:18+01:00June 24th, 2013|CX Professionals, CX Strategy|2 Comments

Resentment is a hard thing to shake off – think hard before you create it

Resentment. It is a pretty harsh word. It is a word that should most certainly NOT be on your mind when thinking about businesses and organisations that you interact with on a regular basis. However, over the last couple of weeks, a number of incidents that I personally have either experienced or read about have [...]

By |2015-04-13T13:30:29+01:00June 20th, 2013|Customer Journeys, General, Recovery|4 Comments

Sometimes the experience just does not matter – the example of Sports Direct

You approach the front of the store with an element of trepidation. Unsure what will happen inside, you are weighing up the odds of coming out alive. It is like the latter stages of the famous children's book, We're Going on a Bear Hunt, as you tip toe into a deep dark cave, to be [...]

By |2015-04-13T13:30:34+01:00June 13th, 2013|Customer Journeys, Retail|13 Comments

Outsourcing your contact centre CAN improve customer experience – a perspective from the inside

Last week I wrote a blog post about O2's decision to outsource its contact centres to Capita - https://ijgolding.com/2013/06/06/i-have-an-idea-lets-outsource-customer-services-could-the-quest-for-cost-savings-damage-the-customer-experience/ . The response to the article has been huge - and may I say almost entirely positive (at least the people who have commented or spoken to me about it have been positive!). As I expected, [...]

By |2015-04-13T13:30:38+01:00June 11th, 2013|Customer Journeys, CX Strategy|3 Comments

‘I have an idea – lets outsource customer services’ – Could the quest for cost savings damage the customer experience?

Disclaimer!! Let me start this blog post by acknowledging that the subject is going to be controversial. There will be readers on both sides of the debate - that is healthy, and I hope you will get involved. In May, O2 announced their intention to outsource their contact centre operation to Capita. The main reason [...]

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