Building a Customer-Centric Culture– it’s all about the 3 L’s!

Whenever you start to talk about the concept of a 'customer centric culture', you run the risk of doing the following: Sounding as though you have magic powers that can 'change the world' Sounding ‘fluffy’ Sounding like a ‘consultant’ Now there is nothing wrong with any of those things in principle. I have always aspired [...]

By |2015-04-13T13:27:06+01:00September 30th, 2013|CX Professionals, General, People|2 Comments

‘If we close our eyes, they may go away!’ How bad must things get for a company to listen to its customers?

I have often wondered how bad things need to be for organisations to recognise that they have a problem. Hopefully it is not at the point that there is a loud knock on the door with a large van outside waiting to remove valuables from head office! In a world where most large companies profess to [...]

By |2015-04-13T13:27:14+01:00September 19th, 2013|Customer retention and loyalty, CX Strategy|2 Comments

Shhhhh!! Don’t mention Six Sigma – the truth behind the stigma

I am about to say something that I rarely do in public these days (I bet that got your attention!). I am a Lean Six Sigma Master Black Belt. There.....I did it. To those that do not know what this means, you are probably wondering what on earth I am on about. To those of [...]

By |2015-04-13T13:27:24+01:00September 16th, 2013|CX Measurement, CX Professionals|25 Comments

‘Happy People Sell!’ – happiness and a good LIFE BALANCE benefit everyone

In case you don't know, this is the wonderfully charismatic Nev Wilshere. Nev is the CEO of a company called Save Britain Money (http://www.savebritainmoney.co.uk/index.html). According to their website, the company 'provide a range of money saving services to the British public including; energy efficiency surveys and installation, renewable energy advice, pensions, mortgage reviews, online and [...]

By |2015-04-13T13:27:28+01:00September 12th, 2013|General, People|2 Comments

‘You could win £500!!’ Should you incentivise customer feedback?

I have often wondered about the pros and cons of incentivising customer feedback. I am not sure what kind of person this makes me - hopefully one that is forever focussed on all of the things around us that can and will contribute to customer experiences being made better! Capturing customer feedback is not easy. [...]

By |2015-04-13T13:27:34+01:00September 9th, 2013|Customer Journeys, CX Measurement|2 Comments

Saving Britain’s High Streets – what can we learn from our European cousins?

The state of Britain's High Streets is a subject I have blogged about in the past - here are three of my most recent posts: I'm not paying to park! Why the British High Street might be struggling (October 2012) - https://ijgolding.com/2012/10/18/im-not-paying-to-park-why-the-british-high-street-might-be-struggling/ Stop talking and act NOW!! Is it too late for our high streets? (March 2013) - [...]

By |2015-04-13T13:27:41+01:00September 3rd, 2013|Retail, Travel|8 Comments
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