Loyalty Schemes: do they really work?

As we near the peak of the festive season, there are a number of annual rituals that I look forward to undertaking. Once presents have been opened and copious amounts of food and drink consumed, I settle in to the relative calm of the five days that separate Christmas and New Year. I have often [...]

By |2015-04-13T15:24:17+01:00December 22nd, 2014|Customer retention and loyalty, General|5 Comments

What happens if your company overreacts? Your customers exert unnecessary effort!

Last week I had the pleasure of writing a Customer Experience Review on low cost airline Norwegian. I intentionally say 'the pleasure' as I was pleasantly surprised by the experience - not a common feeling I have in my experiences with airlines. I wrote the review after my outbound flight with them to Oslo. If [...]

Norwegian – Customer Experience Review

Airlines of Europe beware!! There is  a 'new kid on the block' - one that could potentially change the face of air travel. If you have not heard of Norwegian, it will not be long before the name of the Nordic airline is as common in 'budget' air travel as Ryanair or Easyjet. I flew [...]

By |2015-04-13T15:25:12+01:00December 12th, 2014|Customer Journeys, CX Reviews, CX Strategy, Travel|1 Comment

‘Happy Birthday Mr Glodnig’!! How NOT to create a good impression with customers!

In life there are a number of certainties. The annual celebration of our birth is one of them. For me, the 6th December each and every year marks my birthday. When it comes to the world of Customer Experience, there are also a number of certainties that can be counted on. John Lewis being recognised [...]

Customer experience does not apply to us – ‘we’re different’! Is it possible to be a genuinely ‘customer centric’ law firm?

Let me set a couple of things straight before I even start this blog post. Whilst the title suggests that I am focussing on one particular industry, the essence of what you are about to read can apply to many industries and professions all over the world. I must also make it clear that I [...]

By |2015-04-13T15:26:39+01:00December 3rd, 2014|Customer retention and loyalty, CX Strategy|11 Comments
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