Customer Experience: Where do I Begin? by Marleen Van Wijk

I really am very fortunate to meet some amazing Customer Experience professionals as I travel the globe. Not only do my meetings validate that I am not completely mad (although I know some will disagree), it is inspiring to come into contact with so many people who share the same passion, desire and belief in [...]

By |2018-07-11T15:57:07+01:00July 11th, 2018|CX Professionals, CX Strategy|1 Comment

Doing the right things the right way. An interview with Genevieve Bruketa-Baskovic

The launch of my first book has finally become a reality! ‘Customer What? The honest and practical guide to customer experience’ was published at the end of April 2018. I would never have been able to achieve my ambition without the support of many people. A significant amount of support came via my crowdfunding campaign [...]

By |2018-05-17T15:55:38+01:00May 17th, 2018|CX Leadership, CX Professionals, Uncategorized|0 Comments

Introducing the CCXP Exam Simulator

  If you have ever met me, or indeed read anything I have written, it is extremely likely you will know that I am rather passionate about the Customer Experience (CX) Profession. In fact, anyone who comes in to contact with me via any means will almost certainly fail to avoid that fact! I make [...]

By |2018-02-15T09:39:15+00:00February 15th, 2018|Customer Experience Training, CX Professionals|0 Comments

The Customer Experience ‘7 Year Itch’! A frank and honest assessment of the CX profession

As we approach the end of another calendar year, it is always appropriate for bloggers, writers, thought leaders and professionals in general, to reflect on what has passed, as well as what is to come in the future. As a prolific writer on the subject of Customer Experience, I feel as though every article I [...]

Customer Experience 2017 Reality Check – Evolution or Revolution?

This post is part of the Customer Experience Professionals Association’s Blog Carnival celebrating customer experience. It’s part of a broader celebration of Customer Experience Day 2017. Check out posts from other bloggers at the blog carnival. And learn more about CX Day at: http://cxday.org On the 3rd October 2017, the world will once again celebrate [...]

What does it really mean to be a Customer Experience Professional?

This post is part of the Customer Experience Professionals Association’s Blog Carnival celebrating customer experience. It’s part of a broader celebration of Customer Experience Day 2017. Check out posts from other bloggers at the blog carnival. And learn more about CX Day at: http://cxday.org Last week I had the honour of being a judge at [...]

By |2017-10-02T12:46:10+01:00October 2nd, 2017|CX Leadership, CX Professionals|2 Comments

Inspiration, Dedication, Perspiration – welcome to the mind of the Customer Experience Professional!

  Last week I was afforded the undeniable pleasure of spending two whole days with Diane Magers, CEO of the Customer Experience Professionals Association (CXPA). A career Customer Experience (CX) Professional, Diane recently spent three years with responsibility for the 'Office of the Customer and Customer Experience Strategy' at telco giant, AT&T. One passionate CX Professional [...]

By |2017-03-13T10:49:23+00:00March 13th, 2017|CX Leadership, CX Professionals|1 Comment

CX = V! Customer Experience is not a job… it’s a vocation!

A few days ago I published an interview I recently conducted with a company called ReachForce. The very first question they asked me was "How did you become so passionate about customer experience management?". It is a question that I do not recall ever being asked before. My response was as follows: In reality, I think [...]

By |2016-04-06T05:09:38+01:00April 6th, 2016|CX Professionals|4 Comments

I didn’t choose CX – it chose me!! Heather Grisedale explains how she became a CCXP

How do you become a Customer Experience Professional? I cannot imagine that there are young children all over the world who wake up dreaming of becoming one!! I personally wanted to be a police officer when I was a little boy - my life did not quite work out like that! I think it is [...]

By |2016-02-05T11:03:22+00:00February 4th, 2016|CX Professionals, People|0 Comments

CX makes the world go around! Why customer experience is a global challenge

This article was originally written for my exclusive column on mycustomer.com - a hugely valuable and rich resource of information, expertise and inspiration for CX Professionals. You can find the original article here. I want to start my inaugural exclusive column for MyCustomer by stating how very proud I am to call myself a customer experience [...]

By |2016-02-03T11:21:33+00:00February 3rd, 2016|CX Professionals, People|0 Comments
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