Customer Empathy – ignore it at your peril!

Have you ever looked up the definition of the word Empathy? I would suspect that you have not! It is not often that we take the time to read dictionaries!! If you read the definition above, it is also likely that you will find it difficult to correlate many of the words used with organisations [...]

Book Review – Delivering Effective Social Customer Service: How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation

It is impossible to ignore the fact that customer service has gone all social on us. Our obsession with Facebook, Twitter, Google+, Instagram and more has led to the humble consumer actively seeking to interact with companies via social networks. Although this is a fact, there are still many organisations who are yet to understand [...]

By |2015-04-13T13:17:21+00:00August 13th, 2014|Channels, Communication Channels, Social Media|3 Comments

The gift that is Customer Feedback. How not to accept it by Southwest Airlines & Easyjet

Customer feedback comes in many different forms. Often sought out by companies, it can be captured via email, web pop up or telephone surveys. It can be recorded in face to face customer focus groups or received in person before, during or after an interaction with a customer. Some still leave good old-fashioned paper forms [...]

The Net Promoter Score No No – Do not use NPS if it makes no sense to do so

Net Promoter Score (or NPS as it is also known) has been written and spoken about thousands of times over the last few years. Whilst some see it as the simplest (and cheapest) way to capture customer feedback, others dismiss it as far too simplistic with an inability to allow the organisation using it to understand what issues [...]

Breaking News! – Tottenham Hotspur impress Arsenal Fan with impressive use of social media

This week I am delighted to feature a new guest blogger. Matt Beaumont is one of the most connected men in the UK when it comes to all things customer experience. Having spent the last few years arranging world class customer experience events, he has had to make it his business to know who has [...]

18 hours – how a loaf of bread helped improve the customer experience

It is no secret that I am a fan of Twitter. A regular 'tweeter' I have grown to be a fan over the last couple of years. Not only does it allow me to get up to the minute information on essential news and sporting activity (such as the Leyton Orient score - sad but [...]

By |2015-04-13T13:31:14+00:00May 28th, 2013|Channels, Recovery, Social Media|23 Comments

KILLING EMAIL – Are organisations right to want to eliminate email as a customer communication channel?

I attended a meeting recently where a senior director of a large organisation (who shall remain nameless) confidently made the following statement: ‘we are going to KILL email as a customer communication channel’ Strong words aimed at a group of executives from the world of customer service. Not a particularly customer centric statement either. However, [...]

By |2015-04-13T14:07:18+00:00September 12th, 2012|Channels, Communication Channels|0 Comments