Just because its LEGAL, does not mean its RIGHT! The importance of openness & transparency in Customer Experience

There are many things that have bugged me for many years when it comes to Customer Experiences that I have had as a consumer. Although I recognise I may not be your average 'customer', a lot of the things that bug me, also bug others. For example, it is very common for me to be [...]

‘The ‘e’ in easyJet does not stand for empathetic’ – the real cost of sticking to the rules!

The summer holidays are upon us. Sun. Sea. Fabulous Food. Fun. Friends. I am sure there are many more words that spring to mind when thinking about holidays planned both at home and abroad. The words I have chosen to use are all positive ones - exactly what should be used when thinking about a [...]

The wonderful sound of Customer Experience: Tales from South Africa

When I became an independent Customer Experience Specialist in 2012, I could scarcely have imagined where my chosen career, my passion, would take me. As of today, I have visited 23 different countries all over the globe - talking about; teaching; consulting; guiding; and sharing thoughts, experiences, knowledge, tools and techniques on the profession that [...]

Never rest on your laurels (or your brand name)! How the Waldorf Astoria can serve as a lesson to all!

Doing what I do for a living, I am not easily shocked when I am exposed to unsatisfactory Customer Experiences - either my own, or those that are shared with me. This week, a good friend of mine shared a video clip that almost made me spit out the mouthful of coffee I had just [...]

The epic failings of Emirates: are brands really trying hard enough when it comes to Customer Experience?

As someone who spends his life eating, talking, breathing, writing and generally  living everything to do with Customer Experience, it is inevitable that on occasion I may get tagged as a serial 'moaner'. It is true to say that I often highlight the less than palatable experiences I encounter. However, I am just as quick [...]

What happens if your company overreacts? Your customers exert unnecessary effort!

Last week I had the pleasure of writing a Customer Experience Review on low cost airline Norwegian. I intentionally say 'the pleasure' as I was pleasantly surprised by the experience - not a common feeling I have in my experiences with airlines. I wrote the review after my outbound flight with them to Oslo. If [...]

Norwegian – Customer Experience Review

Airlines of Europe beware!! There is  a 'new kid on the block' - one that could potentially change the face of air travel. If you have not heard of Norwegian, it will not be long before the name of the Nordic airline is as common in 'budget' air travel as Ryanair or Easyjet. I flew [...]

By |2015-04-13T15:25:12+01:00December 12th, 2014|Customer Journeys, CX Reviews, CX Strategy, Travel|1 Comment

Explaining the power of customer expectation: stories of splashing sinks, free tea and broken curtains!

Last week was as manic as they get for me. Prague, Oxford, London and Copenhagen were all on my itinerary in a mad, exciting and fruitful five days. Despite all the travelling I do these days, I am still someone who gets excited about travelling to places I have never been before. I often do not get much [...]

By |2015-04-13T15:30:54+01:00November 18th, 2014|Customer retention and loyalty, Travel|3 Comments

Ryanair – the brand we can now learn to love

I have always described Ryanair as 'the brand we love to hate'. Famed for its 'no frills' approach, for years, millions of consumers decided that despite the appealing cost, the un-acceptability of the Ryanair experience was a big turn off. Equally as many millions of consumers were prepared to put up with the 'no service' proposition [...]

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