What makes the the worlds #1 Customer Experience brands?

As I quite literally travel the world talking, listening and working with individuals and organisations who have an interest in Customer Experience, I am regularly asked who the world's 'best' Customer Experience brands are. 'Who is good at CX?' is a pretty typical question. It is a good question to ask and one that I [...]

Shareholder or Customer First? The difference between Tesco and Amazon

October 2014 was not the best day to be a shareholder of two of the world’s retail giants. Tesco continued their unfortunate journey from world domination to public implosion. The company who convinced the UK and beyond that ‘every little helps’ are going to need all the help they can get to fight through their [...]

By |2015-04-13T15:33:13+01:00October 24th, 2014|Customer retention and loyalty, CX Strategy, Retail|7 Comments

Who cares about ethics – Starbucks do now!! Never underestimate the power of consumer opinion

Unless you are living in a cave (or somewhere outside the UK), you will have noticed that a number of extremely well-known brands are getting a little bit of exposure at the moment. Google, Amazon and Starbucks are three multi national giants who have been 'highlighted' as not having paid 'enough' Corporation Tax in the UK. This [...]

By |2015-04-13T14:05:58+01:00December 4th, 2012|Customer retention and loyalty, CX Strategy|1 Comment
Go to Top