Ease Archives - I J Golding

What do customers really want? The top five most important things revealed
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What do customers really want? The top five most important things revealed

Customer retention and loyalty, CX Measurement, CX Professionals, CX Strategy, General

What do customers really want? The top five most important things revealed

A few weeks ago, I decided to conduct some independent research. I have always been intrigued to know exactly what is most important to us as consumers, and up until now have used my professional experience, personal experiences and gut feel to assess what I thought to be the most important things. Thanks to friends, contacts and [...]

By Ian Golding|2015-04-13T13:26:26+01:00November 6th, 2013|Customer retention and loyalty, CX Measurement, CX Professionals, CX Strategy, General|47 Comments

Facebook is not even 10 years old! How technology and innovation is influencing the customer experience
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Facebook is not even 10 years old! How technology and innovation is influencing the customer experience

Communication Channels, Customer Journeys, Social Media, Technology

Facebook is not even 10 years old! How technology and innovation is influencing the customer experience

My eldest daughter Ciara is 10. When she came into the world, Facebook did not exist. It was still just an innovative idea being developed in the mind of its founder, Mark Zuckerberg. A little over three years ago, the iPad did not exist. First launched in April 2010, it is hard to remember what life was like without [...]

By Ian Golding|2015-04-13T13:26:58+01:00October 8th, 2013|Communication Channels, Customer Journeys, Social Media, Technology|3 Comments