Customer Experience – It’s pre-determined by culture!
It is the 15th August 2013. We are slap bang in the middle of holiday (vacation) season! Friends, family, colleagues and associates are travelling by train, planes, boats and buses to destinations near and far. Some will stay within easy reach of home, others will embark on exotic journeys half way around the world. I myself am [...]
‘Brilliant Basics or Magic Moments?’ What should you be focussing on?
'What does my business need to do better?' A pretty simple question that many business owners, shareholders, boards of directors, senior managers and employees all over the world will ask, or be asked on a regular basis. Although the question is simple, the answer is often not. A number of methods, tools, techniques and strategies [...]
Buying shoes online or buying a car – which is the better customer experience?
There are a finite number of significant purchases we will make during our adult lives. By 'significant', I mean a purchase that has a minimum of four figures in it, with the first figure likely to be greater than 2. The first of these purchases will probably be the acquisition of our first vehicle - either [...]
We won the argument….but lost the customer!
In a break from convention (a change is as good as a rest), I have decided this morning to write a 'blogette' - a short blog post (story) about customer loyalty. The story is inspired by one of my social media gurus - the only problem, is that I am not sure which one! It is [...]