The cost of NOT focusing on Customer Experience

Last night, I received an email from a good friend of mine asking for my input into a question they had been asked by the senior leadership team of their organisation. The question was as follows: What value has our business experienced as a result of all the Customer Experience (CX) work that has been done? [...]

Customer Experience in 2017 – Collaborate, Educate, Simplify and Focus!

New Years Resolutions. Three simple words - simple words that many people all around the world have uttered at some point in their lives! As we usher in a new year, it is the perfect occasion for everyone to consider what they could/should/need to do differently in the forthcoming days, weeks and months. I, like [...]

By |2017-01-05T08:15:26+00:00January 4th, 2017|CX Professionals, CX Strategy, Uncategorized|3 Comments

How NOT to ask for customer feedback: a shocking example from Sky TV

Having been involved in the world of Customer Experience for many years, nothing should really surprise me - I have very much witnessed the good, the bad and the ugly of business behaviour. However (there is usually one of those in my posts!!), every now and then, something happens to me or someone in my network [...]

Customer Experience Professionals: Why We Do What We Do

Ben Motteram (BM), Ian Golding (IG) and Karl Sharicz (KS) are three Customer Experience (CX) professionals living on three different continents, all members of the Customer Experience Professionals Association, (CXPA) and each possessing the passion and the tenacity to make a difference in the lives of people and businesses around the world through a disciplined approach [...]

By |2016-11-17T08:17:01+00:00November 17th, 2016|CX Leadership, CX Professionals, CX Strategy, Uncategorized|1 Comment

Customer Experience: The Differentiation Battleground

The Golding family car - a Renault Grand Espace we affectionately call 'the beast' - is reaching the end of its life. Despite transporting us to all corners of the UK; the entire length of France; and from La Coruna to Barcelona and Menorca in Spain; all good things come to an end. We have both [...]

By |2016-11-03T15:02:12+00:00October 17th, 2016|Uncategorized|14 Comments

Embedding Customer Centricity: The Customer Experience Jigsaw Puzzle

As someone who spent 17 years working in a corporate environment, I have experienced enough metaphors and analogies to last me a lifetime. Often, the use of both come across as either patronising, irritating, or indeed both!! That being said, in reality, I am actually as guilty as using them to get a point across [...]

For Customer Experience Success, Avoid Putting Square Pegs in Round Holes

The sixteenth article for my column on Customer Think sees me create the longest title of the lot! During my career, every time I have had to endure…. I mean enjoy the pleasure of a job interview, I have always wondered just who should be interviewing who! Whilst most companies would make me feel that [...]

By |2016-09-21T16:21:29+01:00September 21st, 2016|CX Leadership, People, Uncategorized|0 Comments

The importance of EARNING authority as a Customer Experience Professional

During my career as a Customer Experience Professional, my opinions, points of views and suggestions have been rebuffed on many an occasion. I have been accused of being lots of things over those years – from being ‘emotionally immature’, to ‘ignorant’, to perhaps the most humiliating of all – ‘insignificant’! At the time, the branding of me [...]

Find, Win, Keep: A simple customer centric business strategy

I have been positively influenced by many people and organisations over the years - in fact I continue to be on a daily basis. As well as being a big believer in the principle of 'simplicity', I am also an advocate of 'shamelessly stealing' ideas that make sense to me. Maybe the utilisation of ideas [...]

Customer Experience Sustainability: don’t let your CX house fall down!

Have you ever wondered why it is still more common than not for us to have to endure experiences as a customer that fail to meet our basic expectations? On an almost daily basis, customers are faced with companies across a multitude of industries who fail to deliver promises; provide service from employees with a less [...]

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