Developing Your ‘North Star’ — The Importance of Clarifying Your Purpose

The North Star has been used for the purposes of navigation for centuries. Acting as a guiding light, people have used its brightness and prominence in the sky to ensure they are travelling in the right direction.  The principle of the North Star works as a fantastic analogy in the world of business. In this [...]

By |2016-04-27T07:37:02+01:00April 27th, 2016|CX Professionals, CX Strategy|1 Comment

Book Review – On Purpose – Delivering a branded customer experience people love

I have been saying for a long time now that the reason organisations exist is to 'fulfill a purpose'. Sadly, many consciously and some unconsciously, believe that the reason their organisation exists is 'to make money'. I wholeheartedly disagree. The mantra that I impart on to anyone who will listen is as follows: No commercial [...]

Go to Top