Last week I had a fascinating conversation with a peer of mine – a fellow Customer Experience Professional. James Dodkins is as passionate about transforming organisations to become sustainably customer centric as I am. Like me, James regularly comes across organisations who talk about ‘putting the customer first’ – a statement that is hard to [...]
‘Welcome to our kitchen’! Would you have the courage to invite customers into the inner workings of your company?
Allow me to start this post by asking a question. What happens when two Customer Experience Professionals visit a restaurant together for the first time? Whilst this is not the opening line to a bad joke, I can already anticipate your 'snorting' and 'chuckling' from here! 'A right royal pain in the butt', is most [...]