New Years Resolutions. Three simple words - simple words that many people all around the world have uttered at some point in their lives! As we usher in a new year, it is the perfect occasion for everyone to consider what they could/should/need to do differently in the forthcoming days, weeks and months. I, like [...]
I recently wrote an article for my column on CustomerThink entitled ‘How Well Do You Know Your Customer?’ – the premise was around the significance and necessity of creating customer personas. You can read the article here. If you do not want to read it, the conclusion to the article was that there is most [...]
On Monday this week I had the absolute pleasure of spending a couple of hours talking about the subject I like best - you guessed it - Customer Experience. I have to admit that I do not need an excuse to talk about my passion, so when my good friend and respected Customer Experience Specialist, [...]
