The Customer Experience Hokey Cokey! Why do companies find it so hard to commit to CX?

As a child growing up, no birthday party was complete without a rousing rendition of the Hokey Cokey. Also known as the 'Hokey Pokey' in some parts of the world, according to Wikipedia, it originates in a British folk dance, with variants attested as early as 1826. The song and accompanying dance peaked in popularity [...]

By |2016-11-30T06:29:03+00:00November 30th, 2016|CX Leadership, CX Professionals, CX Strategy|2 Comments

Customer Experience Commitment – 2016 Customer Centricity Research Findings

When it comes to the subject of Customer Experience, there are many questions I would like to know the answer to. The problem with my subject, is that very often, there is no right answer! However, over the last couple of years, I have started to conduct my own independent research: In 2013, I published the [...]

Why 2016 should NOT be ‘the year of the customer’

As fireworks lit up the night sky all around the world to welcome in another new year, millions of people were already deciding to commit to resolutions for the coming twelve months. Some resolutions were related to personal health and well-being. Some were financially related. Almost all of them will signify goals or challenges that must [...]

By |2016-01-04T12:31:33+00:00January 4th, 2016|CX Professionals, CX Strategy, People|0 Comments
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