The Customer Experience Hokey Cokey! Why do companies find it so hard to commit to CX?
As a child growing up, no birthday party was complete without a rousing rendition of the Hokey Cokey. Also known as the 'Hokey Pokey' in some parts of the world, according to Wikipedia, it originates in a British folk dance, with variants attested as early as 1826. The song and accompanying dance peaked in popularity [...]