Don’t be afraid to talk to customers! My number 1 Customer Experience leadership tip!

It never ceases to amaze me how often I hear stories describing senior leaders lack of desire to speak to, meet or have any direct interaction with customers. Despite the fact that they are leading large teams of customer facing people, an irrational fear of coming face to face with the paying customer is more common than you might think. [...]

Guilty before proven innocent – how not to treat your loyal customers

I sometimes come across stories that make me question whether or not the principle of 'customer experience' is even scratching the surface in society today. Stories that make me question whether or not organisations we transact with on a daily basis even know what is happening to us as we part with our hard earned [...]

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