customer experience communication Archives

Communication — Essential to Creating and Sustaining a Customer-Centric Culture
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Communication — Essential to Creating and Sustaining a Customer-Centric Culture

Communication Channels, CX Leadership, CX Professionals, People

Communication — Essential to Creating and Sustaining a Customer-Centric Culture

Over the last few months, I have been exploring in detail my perspective on seven ‘tips’ that will enable any organisation to become genuinely customer centric. Each article has taken me on a personal journey, delving into my own experiences of putting into practice (with varying degrees of success), the things I continue to [...]

By Ian Golding|2017-06-14T15:21:59+01:00June 14th, 2017|Communication Channels, CX Leadership, CX Professionals, People|0 Comments

Communication, communication, communication! Why you cannot ‘over’ communicate when it comes to Customer Experience
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Communication, communication, communication! Why you cannot ‘over’ communicate when it comes to Customer Experience

Communication Channels, CX Strategy, People

Communication, communication, communication! Why you cannot ‘over’ communicate when it comes to Customer Experience

I have written many times in the past about the importance of effective communication if an organisation has an intention to deliver consistently better Customer Experiences. Whilst much of my writing has been focused on the importance of the communication relationship between a company and the customer, I have not been as vocal about the almost [...]

By Ian Golding|2016-06-22T05:17:07+01:00June 22nd, 2016|Communication Channels, CX Strategy, People|2 Comments