The power of the recruitment process for successful brands – by Kate Baird and Jo Van Riemsdijk

As specialist Customer Experience recruiters we’ve dealt with many sectors across the UK over the last five years – among them financial services, utilities, publishing, education, health & wellness and facilities management.  In all these sectors, the process of recruitment provides a surprisingly clear window into a business, capable of leaving a lasting impression [...]

By |2017-05-10T12:53:15+01:00May 5th, 2017|CX Leadership, CX Professionals, People|0 Comments

Actions MUST speak louder than Words: United Airlines eat humble pie!

Last week I wrote an article on the subject of 'common sense'. To be more accurate, I wrote about the lack of common sense and how it's absence was continuing to destroy customer experiences all over the world. One of the stories featured in the article was about United Airlines and their much publicised [...]

Lack of Common Sense: Continuing to Destroy Customer Experiences Around the World!

In April 2014, I wrote an article entitled, 'Common Sense - The Not So Magic Customer Experience Ingredient' - If you did not, or do not want to read it, I told two quite ridiculous tales of the lack of application of common sense. In truth, I could have written a 500,000 word white paper listing hundreds [...]

How to Ensure Customer Experience is a Key Element of Your Business Strategy 

This month, in my exclusive column for CustomerThink, I continue to explore in detail my perspective on seven ‘tips’ that will enable any organisation to become genuinely customer centric. I must remind readers that the ‘tips’ are in no particular order – tip number five is no less important than tip number one – although [...]

By |2017-05-09T18:06:29+01:00April 19th, 2017|CX Leadership, CX Strategy|0 Comments

The Human Experience (HX) – the result of all other experiences

There are certain things in life that are indisputable. Money does not grow on trees, is just one example. The earth is round, is another. Additionally, it cannot be denied that we – that is you and I – in fact all people on the planet – are human beings. I know that often human beings [...]

By |2018-10-04T08:06:19+01:00April 4th, 2017|CX Leadership, CX Strategy, People|5 Comments

DELTA Vs VIRGIN – a Customer Experience Comparison by Michael Bartlett

If you have been a follower of my writing for some time, you will know that I am no stranger to air travel! Having flown over 300 times in the last two years alone, I am well versed in the differences between airlines. In fact, one of my most read posts is a review I conducted [...]

Customer Experience: it goes both ways… or does it?!

I am often asked how I can conjure up a topic to write about on a weekly basis. Do I have a plan? Do I keep a long list of pre-defined article subjects? Is there a website to stimulate blog ideas? The answer to these questions is ‘no’! In all honesty, my writing is very [...]

Waterstones – Is it right to do whatever it takes to improve the business AND the Customer Experience?

I like writing articles that pose a question in the title. When I read articles written by others who also use this technique, I am very tempted to answer the question before reading any further. If you have done just that on this occasion, what was your answer? If you answered 'yes'; or, 'of course'; [...]

How to Embed a Customer Experience Framework 

In my exclusive column for CustomerThink in October 2016, I shared my ‘top tips’ for creating the right culture to enable an organisation to become genuinely customer centric. Whilst the list of seven things is by no means exhaustive, in my experience, together they provide a remarkably solid foundation to embedding the right environment and [...]

The Customer Experience Hokey Cokey! Why do companies find it so hard to commit to CX?

As a child growing up, no birthday party was complete without a rousing rendition of the Hokey Cokey. Also known as the 'Hokey Pokey' in some parts of the world, according to Wikipedia, it originates in a British folk dance, with variants attested as early as 1826. The song and accompanying dance peaked in popularity [...]

By |2016-11-30T06:29:03+00:00November 30th, 2016|CX Leadership, CX Professionals, CX Strategy|2 Comments
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