random experiences Archives

Customer Effort: How to Make Things Difficult for Customers, by Premier Inn
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Customer Effort: How to Make Things Difficult for Customers, by Premier Inn

Customer Journeys, Customer retention and loyalty, People, Social Media, Travel

Customer Effort: How to Make Things Difficult for Customers, by Premier Inn

This is the not the first article I have written about the subject of Customer Effort. In 2014, I wrote a story that still makes me break out in a cold sweat today. On that occasion, Vauxhall provided the case study to bring Customer Experience ‘theory’ to life. You can read the story here… In [...]

By Ian Golding|2017-10-17T21:16:28+01:00October 17th, 2017|Customer Journeys, Customer retention and loyalty, People, Social Media, Travel|6 Comments

Customer Experience 2017 Reality Check – Evolution or Revolution?
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Customer Experience 2017 Reality Check – Evolution or Revolution?

CX Leadership, CX Professionals, CX Strategy, Uncategorized

Customer Experience 2017 Reality Check – Evolution or Revolution?

This post is part of the Customer Experience Professionals Association’s Blog Carnival celebrating customer experience. It’s part of a broader celebration of Customer Experience Day 2017. Check out posts from other bloggers at the blog carnival. And learn more about CX Day at: http://cxday.org On the 3rd October 2017, the world will once again celebrate [...]

By Ian Golding|2017-10-03T05:35:54+01:00October 3rd, 2017|CX Leadership, CX Professionals, CX Strategy, Uncategorized|0 Comments