Ryanair Customer Experience Archives

Ryanair ‘always getting better’ – has the world’s largest international airline really changed?
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Ryanair ‘always getting better’ – has the world’s largest international airline really changed?

Customer Journeys, Customer retention and loyalty, CX Strategy, Travel, Uncategorized

Ryanair ‘always getting better’ – has the world’s largest international airline really changed?

Some say that I am easily confused! So it may come as no surprise that I should write a blog post with a rather confusing headline. On the one hand I am referring to a well known brand as 'the world's largest' and on the other, I am asking whether or not they have changed. [...]

By Ian Golding|2015-09-02T09:52:32+01:00September 2nd, 2015|Customer Journeys, Customer retention and loyalty, CX Strategy, Travel, Uncategorized|9 Comments

Ryanair – the brand we can now learn to love
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Ryanair – the brand we can now learn to love

Customer retention and loyalty, CX Professionals, CX Strategy, Travel

Ryanair – the brand we can now learn to love

I have always described Ryanair as 'the brand we love to hate'. Famed for its 'no frills' approach, for years, millions of consumers decided that despite the appealing cost, the un-acceptability of the Ryanair experience was a big turn off. Equally as many millions of consumers were prepared to put up with the 'no service' proposition [...]

By Ian Golding|2015-04-13T15:31:19+01:00November 13th, 2014|Customer retention and loyalty, CX Professionals, CX Strategy, Travel|1 Comment