Sometimes the experience just does not matter – the example of Sports Direct

You approach the front of the store with an element of trepidation. Unsure what will happen inside, you are weighing up the odds of coming out alive. It is like the latter stages of the famous children's book, We're Going on a Bear Hunt, as you tip toe into a deep dark cave, to be [...]

By |2015-04-13T13:30:34+01:00June 13th, 2013|Customer Journeys, Retail|13 Comments

‘Its simple – I just give my customers what they need and they keep coming back!’

In February 2012, I delivered a presentation to the University of Lancaster Management School. The session focussed on why putting the customer at the heart of business strategy is evolving the Retail Industry around the globe. Essentially, it sums up my perception of what is going on in the high street. The audience was made [...]

By |2015-03-30T11:29:55+01:00April 15th, 2013|CX Strategy, Retail|0 Comments

‘I just want to know how many calories!’ – the need for honesty, transparency and clarity in the customer experience

Unless you have been living in a cave, you could not have avoided the recent horse meat scandal. The scandal is still raging in fact, with the focus most recently shifting to the meat that is really in our curries. One of the key words that underpins any customer experience is TRUST - something the [...]

By |2015-04-13T13:35:05+01:00March 11th, 2013|Customer Journeys, Retail|4 Comments

‘Don’t judge a book by its cover’ – it does not matter what you look like, a customer is a customer

This is Helen Kewell. I met Helen and her husband Nick last year whilst attempting to climb too many mountains in too short a space of time. Helen is a very intelligent, witty, attractive mum of three - I am sure she will not mind me saying that she does not look like she has [...]

‘Up-selling = No-selling’ – how Clarins may be damaging their customers experience

What does this picture say to you? Trust me.....this is not a trick question. Let me hit you with some suggestions. It conjures up words to me such as 'relaxing'; 'sumptuous'; 'luxurious'; 'sensual' - exactly the kind of things that would make any woman (and some men) smile if they were given a Clarins facial as a gift. [...]

Re-invention and innovation – why we should all admire Littlewoods

When was the last time you visited a Littlewoods store? Think about it........been a while? Well it would have been at least 8 years ago to be precise. It is all too easy to forget that this icon of British retailing disappeared from our high streets in the mid noughties. Unlike recent retail casualties though, [...]

By |2015-04-13T14:03:51+01:00February 4th, 2013|Customer retention and loyalty, Retail|3 Comments

‘Why would customers shop with us?’ – the question HMV should have asked!!

It gives me absolutely no pleasure to write a blog about an organisation that is in significant financial difficulty. It is at times like this that our thoughts should be with the employees that may not have employment for much longer, and the suppliers, some of whom run small companies, that will potentially be out [...]

By |2015-04-13T14:04:37+01:00January 15th, 2013|Customer Journeys, Retail|1 Comment

I’m not paying to park! Why the British high street might be struggling

I woke up this morning to see and hear reports about the continuing demise of the British high street. According to the media, up to 30 high street chain stores are closing on a daily basis. These stores are being replaced by pawnbrokers, bookmakers and charity shops. Here is one perspective from the Independent newspaper [...]

By |2015-04-13T14:06:53+01:00October 18th, 2012|Customer Journeys, Retail|9 Comments

Tesco: Hero or Villain – You Decide

For the last 20 years, Tesco has moved indomitably to become the UKs largest retailer. From being just a successful supermarket, Tesco now sells everything from mobile phones, to printer cartridges, to the latest designer fashions. Tesco even has its own bank. In becoming the giant it has today, Tesco stores have popped up like [...]

By |2015-04-13T14:08:35+01:00June 18th, 2012|Retail|1 Comment
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