Facebook is not even 10 years old! How technology and innovation is influencing the customer experience

My eldest daughter Ciara is 10. When she came into the world, Facebook did not exist. It was still just an innovative idea being developed in the mind of its founder, Mark Zuckerberg. A little over three years ago, the iPad did not exist. First launched in April 2010, it is hard to remember what life was like without [...]

18 hours – how a loaf of bread helped improve the customer experience

It is no secret that I am a fan of Twitter. A regular 'tweeter' I have grown to be a fan over the last couple of years. Not only does it allow me to get up to the minute information on essential news and sporting activity (such as the Leyton Orient score - sad but [...]

By |2015-04-13T13:31:14+01:00May 28th, 2013|Channels, Recovery, Social Media|23 Comments

‘Got a problem? Get Tweeting!’ – the story of a fresh cream eclair without the cream!!

I am sure that the first thing that captured your attention when you saw this picture was my beautiful, almost 10-year-old, daughter Ciara. The second thing you will have noticed is the 'choux' pastry she is holding in front other face. Ciara is holding up the remains of a fresh cream chocolate éclair from Waitrose. Can you [...]

By |2015-04-13T13:33:43+01:00April 18th, 2013|Communication Channels, Social Media|4 Comments

Woah there tiger!! Beware what and how you react to social media

The benefits of social media in the business world have been a hot topic of conversation for a few years now. Many businesses have started to adopt 'social media strategies', and are using the likes of Facebook and Twitter for marketing and customer service among other things. It is true to say that social media [...]

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