I first wrote a blog post about Tesco two years ago. Entitled 'Tesco: Hero or Villain – You Decide', I made the case for Tesco being a hero - achieving huge financial success due to its ability to do everything the consumer wanted it to do. I wrote: Being blunt, Tesco have done what every retailer [...]
I attended a meeting recently where a senior director of a large organisation (who shall remain nameless) confidently made the following statement: ‘we are going to KILL email as a customer communication channel’ Strong words aimed at a group of executives from the world of customer service. Not a particularly customer centric statement either. However, [...]
For the last 20 years, Tesco has moved indomitably to become the UKs largest retailer. From being just a successful supermarket, Tesco now sells everything from mobile phones, to printer cartridges, to the latest designer fashions. Tesco even has its own bank. In becoming the giant it has today, Tesco stores have popped up like [...]
