Colleagues Archives - I J Golding

Nice to meet you! How well do you know your colleagues?
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Nice to meet you! How well do you know your colleagues?

Customer Journeys, CX Professionals, CX Strategy, People

Nice to meet you! How well do you know your colleagues?

I recently wrote an article for my column on CustomerThink entitled ‘How Well Do You Know Your Customer?’ – the premise was around the significance and necessity of creating customer personas. You can read the article here. If you do not want to read it, the conclusion to the article was that there is most [...]

By Ian Golding|2016-06-06T06:18:52+01:00June 6th, 2016|Customer Journeys, CX Professionals, CX Strategy, People|2 Comments

Customers; Colleagues; Shareholders. Which one should your business put first?
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Customers; Colleagues; Shareholders. Which one should your business put first?

CX Strategy, General, People

Customers; Colleagues; Shareholders. Which one should your business put first?

At first glance, the title of this blog post may seem like a simple question. In fact, the order of the three key 'stakeholders' responsible for delivering customer experiences naturally exploded from the keyboard in the order that you see them. Does that mean that 'Customer 1st' is the right answer? If it is, this [...]

By Ian Golding|2015-04-13T13:23:20+01:00February 26th, 2014|CX Strategy, General, People|6 Comments