Customers Archives - I J Golding

FANS or CUSTOMERS? Which do you need to have a sustainable business? The sad story of Leyton Orient Football Club
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FANS or CUSTOMERS? Which do you need to have a sustainable business? The sad story of Leyton Orient Football Club

Customer retention and loyalty

FANS or CUSTOMERS? Which do you need to have a sustainable business? The sad story of Leyton Orient Football Club

As a young boy growing up in London, and with a football loving father, I had the pick of a number of world famous clubs to become a fan of. Arsenal, Tottenham Hotspur, Chelsea, Crystal Palace, Fulham and Queens Park Rangers are among 14 professional teams based in London, still competing in the top four divisions [...]

By Ian Golding|2016-11-08T19:51:11+00:00November 8th, 2016|Customer retention and loyalty|3 Comments

Customers; Colleagues; Shareholders. Which one should your business put first?
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Customers; Colleagues; Shareholders. Which one should your business put first?

CX Strategy, General, People

Customers; Colleagues; Shareholders. Which one should your business put first?

At first glance, the title of this blog post may seem like a simple question. In fact, the order of the three key 'stakeholders' responsible for delivering customer experiences naturally exploded from the keyboard in the order that you see them. Does that mean that 'Customer 1st' is the right answer? If it is, this [...]

By Ian Golding|2015-04-13T13:23:20+01:00February 26th, 2014|CX Strategy, General, People|6 Comments