FANS or CUSTOMERS? Which do you need to have a sustainable business? The sad story of Leyton Orient Football Club

As a young boy growing up in London, and with a football loving father, I had the pick of a number of world famous clubs to become a fan of. Arsenal, Tottenham Hotspur, Chelsea, Crystal Palace, Fulham and Queens Park Rangers are among 14 professional teams based in London, still competing in the top four divisions [...]

By |2016-11-08T19:51:11+00:00November 8th, 2016|Customer retention and loyalty|3 Comments

The bursting of the Tesco bubble. When it comes to Customer Experience, bigger does not necessarily mean better!

I first wrote a blog post about Tesco two years ago. Entitled 'Tesco: Hero or Villain – You Decide', I made the case for Tesco being a hero - achieving huge financial success due to its ability to do everything the consumer wanted it to do. I wrote: Being blunt, Tesco have done what every retailer [...]

Resentment is a hard thing to shake off – think hard before you create it

Resentment. It is a pretty harsh word. It is a word that should most certainly NOT be on your mind when thinking about businesses and organisations that you interact with on a regular basis. However, over the last couple of weeks, a number of incidents that I personally have either experienced or read about have [...]

By |2015-04-13T13:30:29+01:00June 20th, 2013|Customer Journeys, General, Recovery|4 Comments

‘I just want to know how many calories!’ – the need for honesty, transparency and clarity in the customer experience

Unless you have been living in a cave, you could not have avoided the recent horse meat scandal. The scandal is still raging in fact, with the focus most recently shifting to the meat that is really in our curries. One of the key words that underpins any customer experience is TRUST - something the [...]

By |2015-04-13T13:35:05+01:00March 11th, 2013|Customer Journeys, Retail|1 Comment
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