Book Review – Delivering Effective Social Customer Service: How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation

It is impossible to ignore the fact that customer service has gone all social on us. Our obsession with Facebook, Twitter, Google+, Instagram and more has led to the humble consumer actively seeking to interact with companies via social networks. Although this is a fact, there are still many organisations who are yet to understand [...]

By |2015-04-13T13:17:21+01:00August 13th, 2014|Channels, Communication Channels, Social Media|3 Comments

Social Media – thorn in your side or invaluable CX insight?

Five years ago I attended a Customer Service conference. One of the topics on the agenda was Social Media – I cannot remember the specifics of the title or content, but can confidently say that the essence of the presentation was all about the creation and adoption of social media strategy. Fast forward to 2014, [...]

By |2015-04-13T13:20:52+01:00May 13th, 2014|Communication Channels, CX Strategy|1 Comment
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