Mastering Voice of the Customer – the VOC journey

Whilst there are still some business leaders around the world who are yet to believe it, most organisations have woken up to the importance of continuously listening to the perception of the customer. It seems so obvious that a company or business should constantly monitor how its customers feel about what it is doing, but [...]

By |2016-10-06T05:13:52+01:00October 6th, 2016|CX Measurement|0 Comments

Over-engineering the Customer Experience – ‘Digital’ is not the answer to everything!

This article was originally written for my exclusive column on mycustomer.com – a hugely valuable and rich resource of information, expertise and inspiration for CX Professionals. You can find the original article here. Unless you have been living in a cave for the last twenty years, it will not have escaped your notice that the world [...]

By |2016-06-07T17:26:45+01:00June 7th, 2016|Channels, Customer Journeys, CX Strategy|1 Comment

CX makes the world go around! Why customer experience is a global challenge

This article was originally written for my exclusive column on mycustomer.com - a hugely valuable and rich resource of information, expertise and inspiration for CX Professionals. You can find the original article here. I want to start my inaugural exclusive column for MyCustomer by stating how very proud I am to call myself a customer experience [...]

By |2016-02-03T11:21:33+00:00February 3rd, 2016|CX Professionals, People|0 Comments
Go to Top