CUSTOMER CULTURE: How does it drive future business performance?

I have written many times about the subject of Customer Experience and the different opinions that people hold on whether it really does make a difference. Those of you who may have read some of my articles will know that whilst I will agree with as many perspectives as I may disagree, I am always fully comfortable respecting the [...]

Are you really listening to your customers? The importance of connecting with your customers through conversation

I have written and spoken many times over the last few months about the current state of customer feedback mechanisms. Whilst a number of new, innovative ways of capturing customer feedback do exist, the majority of organisations around the world continue to seek customer opinion through traditional survey techniques. It is indisputable that listening to the [...]

By |2016-07-15T08:23:57+01:00July 15th, 2016|Communication Channels, CX Measurement|0 Comments

Customer Experience Measurement – Why it is Vitally Important BUT Badly Done!

When it comes to the profession that Customer Experience has now become, one of the most important and significant competencies required by all organisations is that of measurement. The ability of a company to robustly and continuously capture a ‘fact based’ understanding of how capable they are of meeting customer needs and expectations is critical [...]

The Transparent Customer Experience: how measurement can benefit both company & customer

Honesty and transparency – two words that warm the cockles of my heart but that are not often associated with the world of business. I am writing this blog having just watched a Hollywood movie about the 2008 banking crisis – The Big Short, featuring Christian Bale, Steve Carell, Ryan Gosling and Brad Pitt is [...]

Mystery Shopping Programmes – great in reality or just in theory?

I consider myself remarkably fortunate to do the things I do. One of the great pleasures of interacting with so many organisations is that I get to meet some amazing people..... some amazing leaders. Many of you will have heard or read about my Grandma - Pauline Golding. Those of you who have not, you [...]

A new era of experience branding: The KPMG Nunwood Customer Experience Excellence Centre 2015 UK Analysis

For the last six years, Nunwood (now a part of the KPMG family) have been assessing how customer centric well known brands are across three continents. During these years of producing their Customer Experience Excellence Analysis, they have conducted over 1 million customer evaluations of more than 900 brands (across all sectors) - these facts [...]

By |2015-09-24T18:28:12+01:00September 24th, 2015|CX Measurement, CX Professionals, CX Strategy|4 Comments

Book Review – On Purpose – Delivering a branded customer experience people love

I have been saying for a long time now that the reason organisations exist is to 'fulfill a purpose'. Sadly, many consciously and some unconsciously, believe that the reason their organisation exists is 'to make money'. I wholeheartedly disagree. The mantra that I impart on to anyone who will listen is as follows: No commercial [...]

Why NPS is Useless in the Employee Space: Introducing the Great People Index (GPI)

More and more organisations are starting to consider how best to measure VOE - Voice of the Employee. Capturing 'employee perception' and aligning it to 'customer perception' is critical in building a robust customer centric measurement system. Increasingly, businesses are looking to deploy eNPS - the Employee Net Promoter Score - but is it the best [...]

Voice of the Customer: It’s Time for a Global Customer Experience Wakeup Call

I often have to remind myself that I am in a privileged position in my chosen profession. I am privileged because a multitude of organisations welcome me in to their inner sanctum to help them in their quest to become more customer centric. This enables me to continue my path on a never ending journey [...]

Enterprise-Rent-a-Car: How to turn a ‘promoter’ into a ‘detractor’ in 1,2,3!

It fills me with no joy to have to write a post about companies that have delivered unacceptable Customer Experiences. It fills me with even less joy to have to do so about an organisation that I have previously admired. Regular readers of my blog know by now that I write about the good, the [...]