What does it really mean to be a Customer Experience Professional?

This post is part of the Customer Experience Professionals Association’s Blog Carnival celebrating customer experience. It’s part of a broader celebration of Customer Experience Day 2017. Check out posts from other bloggers at the blog carnival. And learn more about CX Day at: http://cxday.org Last week I had the honour of being a judge at [...]

By |2017-10-02T12:46:10+01:00October 2nd, 2017|CX Leadership, CX Professionals|2 Comments

Inspiration, Dedication, Perspiration – welcome to the mind of the Customer Experience Professional!

  Last week I was afforded the undeniable pleasure of spending two whole days with Diane Magers, CEO of the Customer Experience Professionals Association (CXPA). A career Customer Experience (CX) Professional, Diane recently spent three years with responsibility for the 'Office of the Customer and Customer Experience Strategy' at telco giant, AT&T. One passionate CX Professional [...]

By |2017-03-13T10:49:23+00:00March 13th, 2017|CX Leadership, CX Professionals|1 Comment

CX makes the world go around! Why customer experience is a global challenge

This article was originally written for my exclusive column on mycustomer.com - a hugely valuable and rich resource of information, expertise and inspiration for CX Professionals. You can find the original article here. I want to start my inaugural exclusive column for MyCustomer by stating how very proud I am to call myself a customer experience [...]

By |2016-02-03T11:21:33+00:00February 3rd, 2016|CX Professionals, People|0 Comments

Why would you recommend Virgin Trains? Why NPS should not be the default question to measure all customer experiences

Virgin Trains - why would you recommend them to anyone when there is no other option? I am very fortunate to work with and alongside some exceptional Customer Experience Professionals. As a specialist in the profession myself, the ability to continually learn from my peers enables my own development. Whilst I love writing [...]

‘To be a CXP or not to be a CXP…..that is the question!’

This blog post is an article I have written for the April edition of the Customer Experience Magazine - you can read the article via this link as well as some other great content - http://www.customerexperiencemagazine.co.uk/features/to-be-a-cxp-or-not-to-be-a-cxp-that-is-the-question/ Whenever I am asked the question – ‘what do you do then?’ – I always describe myself as a [...]

By |2015-04-13T13:33:46+01:00April 9th, 2013|CX Professionals|0 Comments

Learn to walk before you start running! – do not bite off more than you can chew in your CX programme

All CX professionals have a plan. It is what defines us as passionate leaders in our field. We have multiple ideas in our minds of what we want to do and how we want to do them when we enter an organisation for the first time. Joining an organisation at the start of its CX journey is a little like putting [...]

By |2015-04-13T14:04:06+01:00January 22nd, 2013|CX Professionals, CX Strategy|0 Comments

Aaaarrrrgggghhhh!! Why is it so difficult to understand the importance of customer experience?

There is one thing I can guarantee that everyone reading this blog can agree with - we all know what it feels like to be a customer. We are all consumers. We all interact with different organisations every day - utility companies; the post office; telecoms companies; retailers; restaurants; hotels; petrol stations; dry cleaners - we [...]

By |2015-04-13T14:06:01+01:00November 29th, 2012|CX Professionals|2 Comments

Woah there tiger!! Beware what and how you react to social media

The benefits of social media in the business world have been a hot topic of conversation for a few years now. Many businesses have started to adopt 'social media strategies', and are using the likes of Facebook and Twitter for marketing and customer service among other things. It is true to say that social media [...]

The ultimate challenge! Why doing the right thing for your customers is just that!

I am often asked how best to influence all levels of an organisation to focus on the customer. 'How can I get the board to listen to me?' 'I have the facts, but nothing ever changes'. 'Why do we keep taking customers for granted, despite knowing what to do to make their experience better?'. All [...]

By |2015-04-13T14:07:00+01:00October 4th, 2012|CX Professionals, CX Strategy|0 Comments
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