What does it really mean to be a Customer Experience Professional?

This post is part of the Customer Experience Professionals Association’s Blog Carnival celebrating customer experience. It’s part of a broader celebration of Customer Experience Day 2017. Check out posts from other bloggers at the blog carnival. And learn more about CX Day at: http://cxday.org Last week I had the honour of being a judge at [...]

By |2017-10-02T12:46:10+01:00October 2nd, 2017|CX Leadership, CX Professionals|2 Comments

Inspiration, Dedication, Perspiration – welcome to the mind of the Customer Experience Professional!

  Last week I was afforded the undeniable pleasure of spending two whole days with Diane Magers, CEO of the Customer Experience Professionals Association (CXPA). A career Customer Experience (CX) Professional, Diane recently spent three years with responsibility for the 'Office of the Customer and Customer Experience Strategy' at telco giant, AT&T. One passionate CX Professional [...]

By |2017-03-13T10:49:23+00:00March 13th, 2017|CX Leadership, CX Professionals|1 Comment

CX makes the world go around! Why customer experience is a global challenge

This article was originally written for my exclusive column on mycustomer.com - a hugely valuable and rich resource of information, expertise and inspiration for CX Professionals. You can find the original article here. I want to start my inaugural exclusive column for MyCustomer by stating how very proud I am to call myself a customer experience [...]

By |2016-02-03T11:21:33+00:00February 3rd, 2016|CX Professionals, People|0 Comments

Learn to walk before you start running! – do not bite off more than you can chew in your CX programme

All CX professionals have a plan. It is what defines us as passionate leaders in our field. We have multiple ideas in our minds of what we want to do and how we want to do them when we enter an organisation for the first time. Joining an organisation at the start of its CX journey is a little like putting [...]

By |2015-04-13T14:04:06+01:00January 22nd, 2013|CX Professionals, CX Strategy|0 Comments

Aaaarrrrgggghhhh!! Why is it so difficult to understand the importance of customer experience?

There is one thing I can guarantee that everyone reading this blog can agree with - we all know what it feels like to be a customer. We are all consumers. We all interact with different organisations every day - utility companies; the post office; telecoms companies; retailers; restaurants; hotels; petrol stations; dry cleaners - we [...]

By |2015-04-13T14:06:01+01:00November 29th, 2012|CX Professionals|2 Comments

Woah there tiger!! Beware what and how you react to social media

The benefits of social media in the business world have been a hot topic of conversation for a few years now. Many businesses have started to adopt 'social media strategies', and are using the likes of Facebook and Twitter for marketing and customer service among other things. It is true to say that social media [...]

The ultimate challenge! Why doing the right thing for your customers is just that!

I am often asked how best to influence all levels of an organisation to focus on the customer. 'How can I get the board to listen to me?' 'I have the facts, but nothing ever changes'. 'Why do we keep taking customers for granted, despite knowing what to do to make their experience better?'. All [...]

By |2015-04-13T14:07:00+01:00October 4th, 2012|CX Professionals, CX Strategy|1 Comment

You cannot be serious! – Why CX professionals must never give up

What do the phrases 'you cannot be serious!'; 'pushing water uphill'; and 'banging my head against a brick wall' have in common? They are all phrases very likely to have been uttered by every CX professional ......on more than one occasion. The famous tennis player, John McEnroe, would often allow his passion for his trade [...]

By |2015-04-13T14:07:48+01:00August 14th, 2012|CX Professionals|3 Comments

Customer Experience ‘what’?!

I am often asked what I do for a living. This is by no means unusual. I am sure the same happens to you on a regular basis. If I had been a doctor, or lawyer, or plumber, or electrician, or nurse, or accountant, this would be an extremely simple question to answer. In fact, [...]

By |2015-04-13T14:08:03+01:00July 26th, 2012|CX Professionals, General|4 Comments
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