Email marketing is the digital equivalent of direct-mail marketing and in spite of social media’s recent rise in the marketing and communications department, it continues to produce results. However, surveys have shown that certain businesses enjoy significantly higher click through and conversion rates with their emails than others. Obviously, they do things in a different [...]
KILLING EMAIL – Are organisations right to want to eliminate email as a customer communication channel?
I attended a meeting recently where a senior director of a large organisation (who shall remain nameless) confidently made the following statement: ‘we are going to KILL email as a customer communication channel’ Strong words aimed at a group of executives from the world of customer service. Not a particularly customer centric statement either. However, [...]