Outsourcing: where did I go wrong? – by Tim Sunley

Do you remember the word “mankind”? personally I am a supporter of using the gender neutral “humankind” and can see how, regardless of my underlying motivation, using a different word can have a significant impact on the reader. Let’s be clear though, a word change doesn’t automatically result in a change of heart/attitude/ language. But [...]

By |2019-01-24T03:14:46+00:00January 24th, 2019|CX Leadership, CX Strategy, General, Technology|1 Comment

Guest post – Do not judge a contact centre by its accent!

I remember reading a customer complaint letter whilst I was working with a large UK retailer. The complaints that were listed were all valid and well articulated, yet it was the final comment that sticks in my mind. It was along the lines of, “and when are you going to close down your Indian call [...]

By |2015-06-01T12:28:13+00:00March 19th, 2015|Channels, Communication Channels, People|0 Comments

Outsourcing your contact centre CAN improve customer experience – a perspective from the inside

Last week I wrote a blog post about O2's decision to outsource its contact centres to Capita - https://ijgolding.com/2013/06/06/i-have-an-idea-lets-outsource-customer-services-could-the-quest-for-cost-savings-damage-the-customer-experience/ . The response to the article has been huge - and may I say almost entirely positive (at least the people who have commented or spoken to me about it have been positive!). As I expected, [...]

By |2015-04-13T13:30:38+00:00June 11th, 2013|Customer Journeys, CX Strategy|3 Comments

‘I have an idea – lets outsource customer services’ – Could the quest for cost savings damage the customer experience?

Disclaimer!! Let me start this blog post by acknowledging that the subject is going to be controversial. There will be readers on both sides of the debate - that is healthy, and I hope you will get involved. In May, O2 announced their intention to outsource their contact centre operation to Capita. The main reason [...]